个人简介：
bet365亚洲官网
教授、博士生导师，海南省拔尖人才，清华大学管理学博士。新加坡国立大学、南洋理工大学、香港城市大学访问学者。主要研究领域为消费者行为、判断和决策，在Psychological Bulletin, Journal of Consumer Psychology, Journal of Retailing, International Journal of Research in Marketing, European Journal of Marketing, Marketing Letters, Journal of Business Research, Psychology & Marketing等市场营销学和心理学国际知名期刊发表多篇论文，论文多次入选AMA、ACR等营销学顶级会议，获得2013年度 AMA Summer Educators' Conference最佳论文奖、2015年度中国营销科学学术年会优秀论文奖、2015年度中国营销科学学术年会博士生论坛甘碧群优秀论文提名奖、2016年度清华大学优秀博士学位论文。
教育背景：
2012.9-2016.6, 清华大学 工商管理专业（市场营销） 博士
2009.6-2012.3, 北京邮电大学 企业管理专业 硕士
2005.9-2009.7, 北京邮电大学 工商管理专业 学士
发表论文（英文）：
[1]. Shuaifan Zeng, Shuilong Wu*, Yongna Yuan, Xiaobing Xu (2025), “Designing age: The impact of logo color lightness on brand age perception and brand attitude,” Psychology & Marketing (SSCI, ABS 3)
[2]. Liu, Dan, Xiaobing Xu*, and Zheng Yang, (2025), “Multiple Social Roles Increase Risk-Taking in Consumer Decisions,” Journal of Business Research (SSCI, ABS 3)
[3]. Hongjie Sun, Xiaoting Xu*, and Xiaobing Xu (2024), “When social media sharing backfires: how early sharing intention shapes divergent consumer choices,” Marketing Letters (SSCI, ABS 3)
[4]. Xu, Xiaobing, Miaolei Jia, and Rong Chen* (2024), “Time Moving or Ego Moving? How Time Metaphors Influence Perceived Temporal Distance,” Journal of Consumer Psychology (SSCI, ABS4*, FT50)
[5]. Xu, Xiaobing, Wei Huang, Lanping Chen, and Haijiao Shi* (2024) “Suit up or dress down: exploring the impact of CEO attire on corporate perceptions,” Journal of Product & Brand Management, (SSCI)
[6]. Zhang, Jin*, Shibin Sheng, and Xiaobing Xu* (2023), “How Perceived Life Control Shapes Sustainable Consumption: The Role of Outcome Efficacy,” Psychology & Marketing (SSCI, ABS3)
[7]. Shuaifan Zeng, Xiaobing Xu, Yu Gu*, and Jin Zhang (2023), “Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention,” International Journal of Consumer Studies(SSCI)
[8]. Xiaobing Xu, Rong Chen, Lan Jiang, and Haijiao Shi*(2023), “Emotional or utilitarian? Exploring the malleability in time perceptions,” Current Psychology (SSCI)
[9]. Tian, Jing, Rong Chen & Xiaobing Xu* (2022), “A good way to boost sales? Effects of proportion of sold-out options on purchase behavior,” International Journal of Research in Marketing (SSCI, ABS 4)
[10]. Zhang, Jin, Xiaobing Xu*, and Hean Tat Keh (2022), “I Implement, They Deliberate: The Matching Effects of Point of View and Mindset on Consumer Attitudes,” Journal of Business Research (SSCI, ABS 3)
[11]. Shi, Haijiao, Rong Chen & Xiaobing Xu* (2021), “How Reward Uncertainty Influences Subsequent Donations: The Role of Mental Accounting,” Journal of Business Research (SSCI, ABS 3)
[12]. Jia, Susan(Sixue), and Xiaobing Xu* (2021), “Community-level social capital and agricultural cooperatives: Evidence from Hebei, China,” Agribusiness (SSCI)
[13]. Xu, Xiaobing*, & Rong Chen, (2021) “Time Metaphor and Regulatory Focus,” European Journal of Marketing (SSCI, ABS 3)
[14]. Landy, Justin F., Miaolei Jia, Isabel Ding, [et al. including Xiaobing Xu] (2020), Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results,” Psychological Bulletin (SSCI, ABS 4)
[15]. Xu, Xiaobing*, Rong Chen, & Lan Jiang, (2020) “The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money,” Journal of Retailing (SSCI, ABS 4)
[16]. Xu, Xiaobing, Rong Chen, & Jin Zhang* (2019), “Effectiveness of Trade-ins and Price Discounts: A Moderating Role of Substitutability,” Journal of Economic Psychology (SSCI, ABS 2)
[17]. Xu, Xiaobing, Rong Chen, & Wenjing Liu* (2017), “The Effects of Uppercase and Lowercase Wordmarks on Brand Perceptions,” Marketing Letters (SSCI, ABS 3)
[18]. Chen, Rong, Xiaobing Xu*, & Hao Shen (2017), “Go Beyond Just Paying: Effects of Payment Method on Level of Construal,” Journal of Consumer Psychology (SSCI, ABS 4*, Financial Times 50)
[19]. Xu, Xiaobing* & Rong Chen (2016), “The Role of a Model’s Race in Influencing Chinese Consumers’ Product Perception” Asian Business & Management (SSCI, ABS 2)
发表论文（中文）：
[1]. 许销冰，张忞硕，张瑾*(2026) ,“看见信任：眼镜影响信任的机制与在商业中的后效,” 心理学报, (in press)
[2]. 刘丹#，许销冰#，黄伟，孙洪杰* (2025), “消费者决策角色对产品形态的偏好逆转研究,”营销科学学报, 5(3), 57-76
[3]. 张瑾，许销冰*，庄晓涵(2024), “产品包装的医药符号线索对产品偏好的影响：感知有效性和规避情绪的中介作用,” 心理学报, 56, 1836-1850.
[4]. 许销冰，程兰萍，孙洪杰*(2023), “时间拟人化倾向及其对亲社会行为的影响,” 心理科学进展, 14,1569-1582.
[5]. 许销冰，张忞硕，曾帅帆*，范卓怡(2023)， “产品透明性对品牌感知的影响,” 心理学报, 55, 1696-1711.
主持的科研项目：
[1]. 国家自然科学基金委员会，面上项目，72572053，App自动续订模式选择的驱动要素、后效和消费者福祉提升策略，2026-01至2029-12，42万元
[2]. 国家自然科学基金委员会，地区基金项目，72162012，时间多情似故人：时间拟人化的成因及对消费行为，2022-01至2025-12，28万元
[3]. 海南省科技厅，海南省自然科学基金高层次人才项目，721RC517， 消费者选择集中不可得产品比例和购买决策：质量信号和心理抵触的双重影响，2021-09至2024-6，8万元，已结题
[4]. 国家自然科学基金委员会，青年基金项目，71702079，时间动态隐喻对消费者信息处理方式及任务启动的影响，2018-01至2020-12，18万元，已结题，后评估为优
联系方式：
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